Saturday, 9 March 2013

McLuhan Massage

This must be one of the more interesting books on media that I have read.  Everything varied, nothing was constant, which I expect is meant to imitate the expanding role of media in society.  I don't want to say this is a book of platitudes, but more about short comments on how media is changing YOU.  Most of the book was images expanding or portraying the message that was written.  The relation between image and text was interesting, and sometimes the meaning was obscure.  I must say it was gripping and amazingly prescient considering it was written in 1967 and seemed to be talking about the internet. I kept thinking about my tendency to browse Reddit, and McLuhan seems to have anticipated the internet.  Quite amazing.

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